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Share your story

28 April 2015

In this blog we look at the power of storytelling and how you can try it for yourself…

Everyone has a story to tell, and as a not-for-profit organisation, your stories, and those of the people and communities you work with, are your biggest asset. How better to show the impact of your work?Kumasi-project011

A blog is a great way to do this and doesn’t have to take up much in the way of time or resources. When writing a blog, don’t think too much about producing a perfect piece of writing. Blogs are known for their casual style, and should read more like a diary than a case study or a report.

A blog is a conversation so try to write as you would speak, or imagine you were telling a story to a friend in the pub. Avoid jargon and clichés and use Plain English. Great stories, human interest, a clearly expressed point-of-view and (if it’s appropriate) humour will all make your blog stand out.

A good blog will also have a convenient hook, such as an item of local or national news or an event or a key milestone in the life of your project. It will also have an angle, which is your personal take on the story, your point-of-view or a particular way of expressing an idea. The idea is the general subject of the blog, but it’s the angle that puts the idea into focus.

Length wise, your blog could be as short as a single paragraph but generally blog posts should be no more than 350-400 words in length. Any longer than this and people tend to stop reading. Just as important as the words are images, so make sure your blog features at least one good quality photo.

There are many different ways to publish your blog, for example by submitting it to us for publication on our Big Blog. Or you might want to publish it on your website, or start your own blog using one of the free tools like WordPress or Tumbler.

However you decide to do it, once it’s published it can then be shared on social media to really get the conversation going.

If you would like to get in touch about blogging for us, please contact us at editorial@biglotteryfund.org.uk

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