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An introduction to using infographics

21 August 2015
Sanjeet Shergill

Sanjeet Shergill

Sanjeet Shergill, Digital Communications Assistant at Ecorys UK, explains how you could use infographics to publicise your project findings.   

Infographics have been talked about a lot recently, but what exactly are they and how can they be used effectively?

An infographic is information presented in a visual way, rather than just as words. They aim to make complex information sharable and easy to understand. Research has shown we remember only 20 per cent of what we read, but far more of what we see. In fact, an infographic is 30 times more likely to be read than a text article, and also takes up far less space.

Tips for infographic success

However, an infographic is not an automatic route to success, so think carefully about whether it’s the best way to present your information. It is always worth bearing the following in mind:

  • Be sure you have a interesting story to tell
  • Keep it simple, streamlined and focused on a single topic
  • Collect relevant statistics, quotes and pictures about your topic
  • Make sure your infographic answers: who, what, when, why and how?
  • Pay attention to the design, text, and colours, and choose a persuasive headline
  • Ensure your infographic can be shared across various different platforms

New ImageOnline tools to use

These days creating an infographic is fairly simple and there are lots of online tools available to help.

Canva has a database of millions images to choose from. It’s free and simple to use with designs for both web and print.

Easel.ly provides lots of templates and images to choose from. You can even upload your own graphics. The minimalist interface with clear drag and drop features, make it simple to edit and customise anything on the canvas.

Infogr.am offers a wide variety of charts and graphs to choose from as well as the option to upload pictures and videos. Finished infographics can be shared instantly through social media or embedded on a website.

Piktochart has an option to insert graphics the site has created and upload your own images. The template has a grid to help you line items up evenly and you can choose your own colour schemes and fonts.

One Comment leave one →
  1. Big Lottery Fund Northern Ireland permalink
    3 September 2015 8:18 am

    Reblogged this on The Big Lottery Fund Northern Ireland Blog and commented:
    This is a great resource for using infographics to show your project’s work and success.

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